According to Resolution number 24/04 of the Board of Directors (the “Board”) of APU JSC (the “Company”) dated 20 March 2024, the Annual General Meeting (the “AGM”) of Shareholders of the Company will be held virtually via www.agm.mn/apu on 30 April 2024 at 2:00pm.
The AGM agenda items are:
To approve the conclusion drawn by the Board of Directors on the 2023 operational and financial report of APU JSC;
To terminate the authority of the Board of Directors of APU JSC before the expiration of its term;
To elect 9 directors to serve on the Board of Directors of APU JSC by cumulative method; and
To approve the Board of Directors’ remuneration.
The record date for registering the shareholders entitled to attend the meeting is 12 April 2024.
For more information, please contact the AGM organizing committee at telephone: +976 11 344336 and email: agm@apu.mn.
According to the resolution number 23/05 of the Board of Directors (the “Board”) of APU JSC (the “Company”) dated 17 March 2023, the Annual General Meeting (the “AGM”) of Shareholders of the Company will be held virtually on 28 April 2023 at 2:00pm.
The AGM agenda items are:
To approve the conclusion drawn by the Board of Directors on the 2022 operational and financial report of APU JSC; and
To approve the Board of Directors’ remuneration.
The record date for registering the shareholders entitled to attend the meeting is 07 April 2023.
For more information, please click here or the AGM organizing committee can be contacted at telephone: +976 344336 (ext: 338), email: agm@apu.mn and website: www.apu.mn.
“APU” JSC and the manufacturer of branded beer “Kaltenberg” König Ludwig International extended their cooperation for another five years and signed a Memorandum.
Thus, the parties will jointly implement comprehensive measures related to increasing exports and improving beer standards within the country under a special license.
Thus, the parties will jointly implement comprehensive measures related to increasing exports and improving beer standards within the country under a special license. During the signing ceremony of the memorandum, the General Director of “APU” JSC Ts. Erdenebileg said: “In March 2012, while on a business trip in Germany, I met with representatives of Konig Ludwig International, which was the beginning of this cooperation. For the first time in the country, we produced the 800-year-old Kaltenberg beer from pure Bavarian raw materials and introduced it to Mongolian consumers, and we successfully produce it to this day. Prince Luitpold also emphasized that “APU JSC did not travel thousands of kilometers to import products, but imported knowledge. Thus, by producing wheat beer in its own country, APU JSC reduces carbon dioxide emissions during the import process, and this shows results that are safe for the environment.” “We are confident that our cooperation in Mongolia will last for a long time and we will continue our success”
In June last year, APU Dairy Mongolian Dairy company introduced the “Mongolian Sarlag-Home Production” project to introduce a new home production system. Over the past 4 months, we have completed the preparation of the project, collected samples of products from pastoralists and constantly conducted experiments, thus concluding a cooperation agreement with the first 20 farms of Chuluut Sumon, Arkhangay aimag.
Through the implementation of the Mongolian Sarlag project, food hygiene standards have been set in the traditional dairy industry, and by incorporating them into the integrated system of storage, transportation, development and distribution of products, the procurement of raw materials has been optimized, the impact of the seasons has been reduced, and livestock farmers’ income has been streamlined and efficiency has increased.
B. Tuul, governor of Chuluut Sum, Arkhangay aimag: “A significant percentage of dairy products supplied in Mongolia are produced in Chuluut Sumon. We believe that with the implementation of this project, invested by “APU” JSC, the milk and dairy products of livestock breeders will be able to better reach consumers.
The content of such vitamins as B12, zinc and protein in yak milk is 1.5-3 times higher than in cow’s milk. Therefore, this project for the delivery of high-vitamin products to consumers is of greater importance for a positive impact on public health.
G. Bayarmagnai, Executive Director of APU Dairy Mongolian Dairy Company: “We are creating an opportunity to provide consumers with high-quality, non-GMO, non-colored, environmentally friendly, high-quality products with yak milk through investment.”
Based in Brussels, the capital of Belgium, the Monde Selection Institute, which defines international quality and standards, annually evaluates food and household products and selects the best of them.
In the selection of 2022, the brands “EVOK” and “ELIX” of “APU” JSC, the first national manufacturer from Mongolia, received the “Gold winning awards”. Thus, the products of APU JSC were once again named products that meet the highest quality standards and standards in the European and world liquid food markets.
This year, the competition, which is being held for the 60th time, involved manufacturers from more than 90 countries of the world, presenting more than 3,000 goods and products that participated in the competition with more than 60 criteria and were selected by 80 qualified experts, who considered the best in their respective areas.
Monde Selection criteria include product design, aroma, taste, packaging and public opinion, and 4 quality awards are given to products with the highest scores.
Thus, university professors, food engineers and professional tasters, who are independent experts of the International Institute for Quality and Standards, tried the products of APU JSC and re-rated its quality as high-class.
Since 1961, the audition of the Monde Selection Institute have been world-renowned for determining the quality of spirits, alcohol, beer, carbonated water, pure water, nutritional products and health supplements.
Manufacturers have the right to affix the Institute’s mark after their products have been verified by the Monde Selection Institute, and European consumers evaluate the mark as their main quality criterion.
“APU” JSC, a national company competing in the world, officially sells its branded products in China, Russia, South Korea and Poland. We are also working on the official launch of our products in the US market soon.
We would like to express our deepest GRATITUDE to all our customers, partners, and employees who have collaborated in making a significant contribution to the country by supporting their partners and clients in difficult times, intensifying export activities, and ensuring the continuity of employment, the employees’ salary and supplies, and the tax revenue contributed to the budget of Mongolia in the year of 2021, where the challenging period of the pandemic continued.
In 2021, we contributed to the Mongolian economy by providing 53 percent or ₮ 365 billion of our net sales revenue in taxes and in the form of supporting foreign exchange inflows by rapidly increasing income from exports during the difficult times with border and customs.
As a result, APU Group’s subsidiaries Spirit Bal Buram LLC, SBB Trade LLC and APU Trading LLC are also included in the list of TOP 100 national companies.
We are confident that our joint efforts will be the driving force behind the development of a global brand that represents our country, a leader in multi-pillar economic development, and build a society that is people centered and humane during the pandemic.
APU has strengthened government-private sector cooperation by implementing major projects and programs focused on the Sustainable Development Goals (SDGs), approved by the United Nations in 2021 and are universally supported and implemented by other countries.
We are successfully implementing many projects including the “Tree and Me” project among the company’s employees to reduce the impact of climate change, the 13th goal of the Sustainable Development Goals, the “Nature comes first” project in cooperation with the Ecological Police Department to protect terrestrial ecosystems and preserve biodiversity, the 15th goal, the “You can do it- let’s recycle glass” and “Enriched in culture” projects to promote responsible consumption, the 12th goal, and the “Tomorrow’s Leaders – 100 Student Scholarships for Positive Social Change” project to reduce inequality in the education sector, which are the 4th and 10th goals.
On behalf of the entire APU team, united under the shared values of care for others, never stop exploring, win together, lead by example, innovative, and staying true to our roots, we would like to thank all of you for being with us in every moment of the 98 years of shared value, development, and progress.
In regard to develop intensive dairy farming, the current situation of the industry, milk production, benefits and processing the representatives of milk suppliers such as herders, producers and farmers have organized a joint forum on “Restoration of Dairy Industry and Investment”.
During the forum herders, producers and farmers highlighted the need for tripling milk consumption of Mongolians, exchanged views on industry development and challenges, including many issues, such as to meet the domestic demand for dairy products of the entire population, to improve the milk efficiency and productivity from livestock and reduce the cost, to process milk and make dried milk from pure Mongolian cow’s milk.
D.Khishigjargal, a herder, said:
-In order to increase milk supply, herders need highly efficient and productive cattle. Cattle are currently raised in the farms have high costs and low incomes. For this reason, we need government support to have profitable breed of cattle. Cultivation land for green fodder needs to be addressed. Milk production is also low because cattle cannot be fed with high quality feed. If we increase the milk yield and production, we can increase the supply. A household that supplies 300-400 liters of milk per day is going to spoil almost a ton of milk during holidays on Saturdays and Sundays. It is good to hear that APU Dairy is proposing to build a dry milk factory. Spoiling milk for 2-3 days means wasting a lot of money. Herders’ incomes will increase if they are able to avoid this loss.
G.Bayarmagnai, CEO of APU Dairy LLC, said:
-There are many opportunities in the dairy industry. Mongolia has 4 million cattle. New Zealand, the leader in the world milk market, has only 2 million cattle and they supply more than 30 percent of the world milk market. Therefore, we have more opportunities than them. I hope that the herders who came here will meet, talk and share their good experiences. We are talking about how to get more vitamins rather than high returns from the dairy market and how to increase profits.
About earning money by delivering milk to the dried milk factory. We use very little of the whole benefits of our cattle. We are milking a certain percentage of our cows. Other cattle are not used. If we have farms with dairy cows or improved milk production, we will be able to live happily in our community. We can get milk from herders. We deliver good milk to consumers using a reliable technology. We are investing in cattle farming. Pay them milk price on time and provide other support. If we have a network connecting 21 provinces then we have an opportunity to triple milk consumption of Mongolians. Let’s have people with healthy teeth, no osteoporosis and good immunity. We need government support. The government is supporting and investing in the meat, vegetable and agriculture industries. But not enough in the dairy industry. We need to combine our voices on the need to invest because there is a demand.
– Ya.Enkhee, CEO of Silkroad Magic LLC, said:
-We operate in Bayandelger soum of Central province. We have been cooperating with APU Dairy for 4 years. Providing a loan with 3 percent interest to farmers would be a very profitable investment. We need low interest loans. If farmers are given low-interest loans for their equipment, they will be able to continue their operations. In the summer if produced a lot of milk, then there are no entrepreneurs to collect milk from herders. If we are able to store milk under lenient terms, we can collect milk from herders without spoiling it. That’s what we want.
B.Batbaatar, Coordinator of the Asian Dairy Partnership and Executive Director of the Secretariat, said:
-We Mongolians have been consuming dairy products throughout our lives. We know the benefits of milk. In other countries, when we talk about milk, we are faced with the question of whether it is produced from animal or plant. But we immediately understand that we are talking about livestock milk. The milk and dairy industry needs to be developed at the export level. It is a global market worth of US$ 722 billion. It will grow by 7% per year until 2030. It is a sustainable business. According to World Bank it possible to raise capital in four industries in Mongolia. One of them is Milk and Dairy Processing industry in conjunction with intensive livestock farming. What foreign ambassadors in Mongolia say is that there is a need to use yak milk, camel milk and mare milk for export.
APU JSC in cooperation with partners and customers from the Manufacturing, Trade and Service industries has organized a traditional a Joint Customers Forum “Together – Challenges, Solutions, Participation” in order to discuss and openly exchange views on how to work together during complicated market conditions.
Representatives of the NSO participated in the forum and briefed Entrepreneurs on economic changes, commodity shortages, inflation and key price factors.
Also, a representative from manufacturing G.Bayarmagnai, CEO of APU Dairy LLC, a representative from sales L.Javzmaa, CEO of Sky Hypermarket LLC, G.Munkhtsetseg, Business Manager of Suvarga Grocery Store, and a representative from Service Industry M.Esunmunkh, President the Mongolian Restaurant Association held a discussion on “Together for Solutions” and exchanged views on how to keep up their business projects and overcome the current situation.
Entrepreneurs highlighted that there are created complicated business environment, occurred disruptions in raw materials and supplies because of customs and transportation delays and international geopolitical issues, and caused sharp rise in commodity prices due to factors such as the increase of the exchange rate.
In order to overcome the challenges, Entrepreneurs and business owners have expressed their willingness to join the “You can do it, revive the bottle again” initiative implemented by APU JSC to put waste into economic circulation and recycling.
For International Women’s Day, APU Company introduced its future policies and objectives of “Sustainable Development Policy” to the women workers. Joining the UN Women’s 2022 Initiative for a Sustainable Tomorrow initiative, the event was officially licensed to discuss strengthening multi-stakeholder collaboration and achieving the company’s social and community policy objectives inclusively. J.Ichinkhorloo, Director of Administration and Human Resources of APU Company, introduced the direction of human-centered management policy, such as public health, mental health, and physical health, which the company intends to implement in the future.
APU Company has done a lot of work initiating a lot of projects enhancing multifaceted community participation, positive change, and advocacy such as “Beauty Culture,” against climate change, “Tree and Me,” “Let’s Revive the Glass – You Can,” and in the field of education, “Tomorrow’s Leaders.”
“Decent Workplace” was discussed at a high-level meeting of women entrepreneurs.
On International Women’s Day, IWFCI Mongolia, the National Human Rights Commission, the International Labor Organization, and the Mongolian Employers’ Federation organized a high-level meeting on “Decent Workplaces.” J. Ichinhorloo participated and introduced her favorable workplace policy and efforts for decent employment.
APU Company received the first from Mongolia “Favorable Place to Work” International Certificate and implements various mechanisms to prevent workplace harassment and violence and detect and resolve incidents.
Through programs such as Speak up and APU-Life, we address the issues of workplace harassment, violence, corruption, and ethics and implement the basic principles of human-centered management through a unified policy that emphasizes the social and psychological health of employees.
APU Company represented Mongolia at the 38th Holiday & Spa International Fair, organized under the auspices of the Bulgarian Ministry of Tourism.
In the exhibition under the motto “Let’s go back to normal life!” participated more than 200 companies and organizations from 20 countries, which is held in Sofia from February 24 to 25, and APU Company, Chinggis Khaan, and Soyombo brands successfully attended from Mongolia.
In cooperation with the Embassy of Mongolia in Bulgaria, APU Company participated in the exhibition for the first time to promote Mongolia, receiving more than double-counted 11,000 people and advertising Mongolia’s modern development, history, culture, tourism opportunities, national art, and world-class brands. We appreciate Ambassador Extraordinary and Plenipotentiary of Mongolia to the Republic of Bulgaria L.Sayanaa for providing this opportunity and supporting the private sector.
APU Company participates in the 29th “Prodexpo” International Exhibition to introduce its export brand products. More than 2,660 large companies from more than 30 countries participate in the exhibition every year, and representatives of chain stores, businesses, and enthusiasts from more than 115 countries come to conduct market research and get acquainted with global trends. Therefore, in times of epidemic transportation and logistics difficulties, introducing our products to foreign markets and increasing our export efforts impact the Mongolian economy positively. The largest exhibition in Russia, which is being held in Moscow, features a wide range of products worldwide, including Russian beverage market trends, standards, wholesale and retail systems, and new packaging technology trends. Discussions and forums are a tremendous advantage for market participants.
APU Company has aimed to increase its exports for the last ten years, and over the past year, its exports to Russia have increased sharply by 220%.
I want to thank U.Enkhtuvshin, Ambassador Extraordinary and Plenipotentiary of Mongolia to the Russian Federation, for coming to the exhibition and supporting the efforts of the national company exporting to the international market.
The exhibition participants emphasized the quality of raw materials, filtration, and technological progress of Mongolian products. In particular, the representative of the Russian organic and bio chain store “Clever,” Mongolia reflects the ingredients, purity, and transparency of APU Company’s brand products.
As part of the “You Can” project to love the earth and reduce waste, APU Company has decided to buy bottles of its products from consumers at a special price.
As a follow-up to APU Company’s “Glass Revitalization” project, all stakeholders, including customers, consumers, distribution, and transportation organizations, are encouraged to make system-wide changes through private sector leadership to reduce glass waste and create a reusable consumption pattern. The “You Can” project has been launched to develop an economically viable system. Glass waste remains a significant problem in Mongolia since the waste sorting, recycling, and transportation systems do not meet international standards.
APU has stepped up its efforts to find a solution to this problem by reducing waste among consumers and re-establishing a culture of reuse. It aims to reduce the chaotic waste of existing glass.
This time, through our 11,000 customer shops, organizations, glass collection agents, Condominium Associations, water well distribution, transportation companies, and sales representatives, we have organized a step-by-step glass retrieval service with a pricing policy that benefits all stakeholders. The project will be implemented through a system-wide multi-stakeholder leadership approach.
Sorting any glass and reusing it without releasing it directly into the environment will save the natural resources of raw materials and ingredients, reduce the dependence on glass imports, and overcome difficult customs conditions. This project has created multifaceted social, economic, and environmental benefits, such as reducing greenhouse gas emissions from glass production and thereby slowing the pace of climate change.
Dear customers, and every customer, we would like to support this initiative and return the bottles of products related to the APU Company project to lead by example in creating environmentally-friendly consumption to the nearest customer stores, agents, and centers.
We invite partners and organizations led by the Condominium Associations to join us.
Ts. Erdenebileg, CEO of APU Company, was named by “The CEO” when evaluating Mongolia’s top 150 companies for their contribution to the Mongolian economy, management practices, and business policies.
For the past 25 years, Director Ts. Erdenebileg has contributed to the Mongolian economy and society by creating business benefits and shared values by his leadership in the industrial and light food sectors.
APU Company, a publicly open-traded company, listed on the Mongolian Trade Organization, has more than doubled its number of shareholders to more than 10,000 due to its people-centered management policy, efficient cost allocation, and investment policy during the pandemic. For the first time in Mongolia, the company has reached 1.5 trillion MNT and set a historical record for the stock market. In particular, it has attracted international investors over the past 14 years and established a strategic partnership with the world’s leading company HEINEKEN and managed APU Group, a publicly-traded company with nine subsidiaries, including water, beverages, milk, dairy products, transportation logistics, and trade.
Over the last ten years, APU Company has steadily increased its tax revenue to the state budget to MNT 1.9 trillion and has pursued a regular dividend policy, disbursing MNT 225 billion to all shareholders in the last three years alone.
Chinggis Grandkhaan and Eden, national export brands, participated in the National Specialized Taster Competition held in Sochi, Russia, on November 27-28, 2021, in cooperation with the Russian Association of Sommeliers. The Russian Association of Sommeliers has been operating since 1999 and is the only internationally accredited association in Russia that trains and selects professional tasters. We are pleased to announce that professional tasters in neighboring countries have liked our professional brand products and that there are opportunities for further cooperation.
The Terelj and Selenge brands of APU Company have organized a competition under the name “LET’S CREATE OUR TASTE” to invent new flavors and types of carbonated drinks enriched with plant extract among professionals working and studying in the field of technology.
Congratulations to the “Tamir” and “ANTI-OXY” carbonated soft drink teams for their distinguished best flavor!
The Mongolian premium product “Chinggis Khan” brand made from locally grown high quality wheat using latest innovative distilling technologies was launched at the Department Store No.1 in Russia the GUM.
The launch brings the Mongolian brand closer to global consumers. The APU JSC continues to strengthen its policy to expand its export market during the pandemic disruptions.
Dynamic supply of products to the foreign markets shall increase foreign currency flow into country and will undoubtedly have a positive impact on the economy of Mongolia. The “Chinggis Khan” brand was first exported in 2008 to the Russian Federation market. As of today it has become one of the premium brands exported to the international markets such as China, UK, USA.
The “Chinggis Khan” is a flagship product of APU JSC and the first being exported to the international market.
The “Chinngis Khan” brand is created in honour of the Great Khan of Mongols. The rider depicted on the front of the bottle coated with 24 carat golden lacquer is symbolizing the Great Khan.
The brand has a noble silky texture comprising unique natural ingredients. Six step distilled alpha-grade spirit and the pure spring water are traditional ingredients which make the taste of the vodka silky smooth.
After filtering through charcoal, quartz, diamonds, pearls and silver the 21 days “rest” period starts. This technology eliminates strong spirituous smell and provides the “Chinggis Khan” vodka with a flavorful taste with floral overtones of lavender and hint of creamy aniseed aroma.
The launching of the brand provides an opportunity for global consumers have a taste of Mongolian deluxe brand products and further advances Mongolian brands competitiveness on the international markets.
The APU JSC jointly with the representatives of the largest business entities have signed a joint declaration expressing their commitment for “Post-Covid Economic Recovery Great Reset” initiative to overcome the social, economic, and business crisis in a short period of time to revive and intensify the economy.
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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
“Together towards Success 2021” online discussion was held with the purpose to invest in the education of our clients.
Mongolian beverage industry leader and export-oriented manufacturer APU JSC has organized an online discussion event “Together towards Success 2021” successfully, in order to invest in the education of each of the businesses and customers all across Mongolia, and in the development of the industry as whole. During the discussion, entrepreneurs, businessmen, psychologists, and brand creators have exchanged their ideas and expertise, provided insights on how to overcome the tough challenges that pandemic brought us and convert these into a business opportunity.
Mongolian beverage industry leader and export-oriented manufacturer APU JSC has organized an online discussion event “Together towards Success 2021” successfully, in order to invest in the education of each of the businesses and customers all across Mongolia, and in the development of the industry as whole. During the discussion, entrepreneurs, businessmen, psychologists, and brand creators have exchanged their ideas and expertise, provided insights on how to overcome the tough challenges that pandemic brought us and convert these into a business opportunity.
Specifically, it is evident that the term “success” needs to be perceived differently in correlation with our values, to the extent of the current pandemic situation. Consequently, company executives highlighted the need to collectively create valuable cooperation.
During this moment, APU JSC CEO Ts.Erdenebileg emphasized that: “We should define success with values such as caring for each other, humanitarian culture, as well as respecting others during this difficult times. Protecting people, developing people and people-oriented management’s positive outcomes should be seen as a success. In this context, our staff has initiated an online event today to jointly create positive results and opportunities for our 10,000+ counteragents. During these times, we have followed up on our customer and staff friendly policy, and started selling our immunity supporting product, “Sain” brand’s “D” vitamin enriched milk at its net cost to the consumers, excluding all of the company’s profit indexes.
I encourage, all of clients, customers and co-workers to be more responsible, to protect our loved ones and together overcome and combat Covid-19 pandemic.”
Online forum was organized during the strict quarantine restrictions, according to the infection control regime requirements. You can watch it on APU JSC’s official Facebook page /APU Company | Facebook/ or nationally broadcasting television channels.
APU JSC CEO Erdenebileg Ts. participated in the “Climate 30+” forum hosted by the Trade and Development Bank of Mongolia. During the forum he stated that the “APU JSC is aiming to accelerate its effort towards sustainable development and is striving to apply it in our daily operations. Along with pandemic there are many issues before us waiting for its solutions, including the climate change, environmental pollution, responsible consumption, as well as inequality. Let’s pursue sustainable development together with simple, small and non-stop steps…”
Wild Turkey Creative Director McConaughey and Master Distiller Eddie Russell Unveil Small-Batch Kentucky Straight Bourbon Refined with Texas Mesquite
LAWRENCEBURG, KY (APRIL 10, 2018) –Today, Matthew McConaughey and the legendary Wild Turkey® Distillery are proud to announce the introduction of Wild Turkey Longbranch™, a collaboration between the iconic whiskey brand’s creative director and Master Distiller Eddie Russell. Inspired by McConaughey’s Kentucky and Texas roots, this rare small-batch Kentucky bourbon is refined with Texas Mesquite and oak charcoals – a unique method that deepens the flavor and complexity of the whiskey. This launch marks the first time Wild Turkey has unveiled a product that bears a signature of someone other than the Master Distillers Jimmy and Eddie Russell. A video of the creation of Wild Turkey Longbranch with McConaughey can be found here
Wild Turkey Longbranch is the latest collaboration to come from the multi-year partnership with the Academy Award® winning actor. McConaughey, who has served as the brand’s creative director since 2016, has worked behind the camera and in front of it in television commercials to reintroduce the world to Wild Turkey, and this new bourbon is a natural evolution of the partnership. The name is inspired by the friends that form the longest branches of our family trees.
The connections that McConaughey and the Russells have to both the great states of Kentucky and Texas were a major inspiration for this collaboration. McConaughey’s parents met at the University of Kentucky, a mere 15 miles from the Wild Turkey Distillery, while Eddie Russell’s youngest son, Bruce, now lives in McConaughey’s hometown of Austin, Texas.
“Longbranch, in its simplest form, is an extended hand, inviting a friend into your family,” McConaughey says. “So the branch that was extended to me from the Russells was a long one, one that reached from Kentucky to Texas and back again. I offered the Mesquite from my great state to add to their legendary Kentucky whiskey and together we made Longbranch.”
To create Longbranch’s signature flavor, McConaughey and Russell spent countless hours sharing notes, then, after two years of testing, perfected a proprietary process that combines two separate charcoal filtration methods to give Longbranch a smooth and full finish. The first of the filtration process uses charcoal made from American White Oak and the second uses charcoal made from Texas Mesquite wood, giving the bourbon notes of smoky sweetness.
Made with eight-year-old Wild Turkey Bourbon, Wild Turkey Longbranch is an exceptional bourbon with a bright gold color and aroma that is a balanced blend of vanilla and spices. Flavors of caramel, pear, and hints of citrus round out the palate. The subtle, smoky finish is buttery smooth, with notes of gentle pepper and toasted oak. “When we were creating Wild Turkey Longbranch, we talked at length about how to make a product that represents elements of both Texas and Kentucky,” said Wild Turkey Master Distiller Eddie Russell. “Our goal was to make a straight bourbon whiskey with a soft sweetness that was still unmistakably Wild Turkey. The result was a bourbon that we both truly enjoy drinking neat, and look forward to sharing with others.”
“Matthew McConaughey has been ingrained in the Wild Turkey brand as creative director for several years now,” said Bob Kunze-Concewitz, CEO at Campari Group, owner of Wild Turkey. “As a lover of bourbon, and an integral part of the team, it was a natural next step for Matthew to partner with Eddie to create a new product for Wild Turkey. We are proud of the work they’ve done and have great expectations for this amazing new whiskey.”
Wild Turkey Longbranch will be available on shelves across the US in May for a suggested retail price of $39.99 and will roll-out to additional markets around the world later this year.
APU JSC has launched the “Fast Track” program to develop and educate new graduate students at the workplace per a systematic plan. Throughout the year, program participants, who are poised to create high value within the organization, will learn and increase their abilities with the help of a Mentor, Coach, Buddy, and Supervisor. Wishing the best of luck to the young generation to create a successful future together.
WASHINGTON — At 80, Jimmy Russell finds his knees are not quite what they used to be. So he enjoys a comfortable chair where his admirers — millennial mixologists, their arms covered in tattoos; moneyed moms who have jettisoned their cosmopolitans for manhattans; and random professionals toting rare bottles of Wild Turkey — may approach to greet him.
Mr. Russell, the master distiller at Wild Turkey, ensconced himself this month at the Jack Rose Dining Saloon, a popular bourbon bar here, and held impromptu court, smiling with the sweetness of an old-fashioned at everyone who came to pay respect. “There is only one of you in the world,” said Lindsy Lee, 35, a lawyer and bourbon lover who came to meet him.
For decades, Mr. Russell toiled among the barrels and yeast in the quiet of the horse country of Kentucky all but unnoticed, as his father and his grandfather did. But the resurgence in whiskey has turned Mr. Russell, one of the last remaining original master distillers broadly responsible for the development and growth of the modern-era bourbon business, into an octogenarian cult figure.
Bartenders from around the country swarm him at every bar, bourbon festival and marketing event he visits, lapping up tales about old bottles of bourbon and the pre-Prohibition history of storied Kentucky distilleries, which Mr. Russell knows intimately. Buffs like Ms. Lee revere Mr. Russell and the other master distillers, as well as founders of a new crop of distilleries, who are known as bourbon barons, much the same way diners have apotheosized the nation’s best-known chefs, with an almost familial affection.
“Meeting Jimmy is one of the thrills of my life,” said Michael Stanley, who drove more than two hours from Salisbury, Md., where he tends bar, after seeing on Facebook that Mr. Russell and other master distillers and bourbon executives would gather after being honored by Senator Mitch McConnell of Kentucky, the majority leader, at a reception downtown. “All the legends are here.”
The excitement stemmed in large part from the resurgence of whiskey. While vodka has long outpaced bourbon in sales, vodka sales rose a mere 1.1 percent from 2012 to 2013, according to the Distilled Spirits Council of the United States, while sales of bourbon and Tennessee whiskey rose 12.8 percent over the same period. The increase is a result of the efforts of the master distillers.
“It’s just so wonderful to see all these young people enjoying bourbon,” Mr. Russell said as revelers in sexy tank tops (women) and artisanal facial hair (men) sipped premium bourbons and sat attentively to hear him reveal the granular history of several rare bottles of bourbon, down to the distiller who made them decades ago. “Especially the ladies,” he added, noting that women have been a big force in the resurrection of brown liquor.
Mr. Russell’s two greatest contemporaries — Booker Noe of the Jim Beam family and Elmer T. Lee of the Buffalo Trace distillery, who are credited with inventing small-batch and single-barrel bourbons — are gone now, and Parker Beam of Heaven Hill has retired, leaving Mr. Russell the oldest master distiller still working.SIGN UP FOR THE COOKING NEWSLETTER: Daily inspiration, delicious recipes, and other updates from Sam Sifton and The New York Times, right to your inbox.Sign Up
The new masters, including the sons of Mr. Noe and Mr. Beam, along with Chris Morris of Woodford Reserve and Jim Rutledge of Four Roses, have picked up the tradition, and their own fan base. Craig Beam and Denny Potter of Heaven Hill have come in Mr. Beam’s stead, and Greg Davis of Maker’s Mark carries the torch for those bottles sealed in red wax. Tom Bulleit, the founder of Bulleit Bourbon, falls into the category of the modern bourbon baron. Though he is not a master distiller, his name is on the bottle, and bourbon fans gravitate to him. All of these men travel the world touting American whiskey and many times find themselves together, like a band of brothers.
Bourbon distilling has long been a family tradition, said Michael R. Veach, a bourbon historian and author of “Kentucky Bourbon Whiskey: An American Heritage.” “It really wasn’t until after Prohibition that you saw an effort to train other people in distilling,” he said. For much of the mid- to late-20th century, it was a sleepy business, though still an important Kentucky craft.
Mr. Russell and his contemporaries continued to teach their children the art of minding the grain mix and yeast mash, the difference among types of barrels used for aging and how a bourbon ought to smell. “Dad taught people how to properly smell bourbon,” Mr. Noe said, which includes inhaling it with the mouth as well as the nose.
Master distillers at a gathering earlier this month in Washington.Credit…Gabriella Demczuk for The New York Times
Watching as Americans swilled vodka and beer during the 1980s, bourbon distillers realized that by returning to some pre-Prohibition bottling traditions and embracing the small-batch production and marketing efforts that had helped other beverages thrive, they could break bourbon out if its old-man image.
“My father saw single-malt scotches were doing really well,” said Fred Noe, the master distiller at Jim Beam and the son of Booker Noe. “And in his mind, if high-end bourbons with their special taste profiles were presented to the public in the correct way, he thought people would enjoy them.”
His father went into the attic of Jim Beam’s home in Bardstown, Ky., and found the pre-Prohibition ledgers that included the bills for customers who purchased their bourbon straight from the barrels. “So he developed Bookers straight from the barrel, uncut, unfiltered,” he said, adding, “That’s how it was done in 1795.”
As the small-batch movement took off, so did the role of the distillers, who became brand managers in their own right, promoting bourbon to liquor stores and bars around the country and eventually, overseas, doing “education seminars” and signing bottles the way authors sign books.
“People love to say, ‘I talked to Jim Beam’s great-grandson, and he told me how this bourbon was made,’ ” Mr. Noe said. “People who come into bars are looking for more than a drink these days; they want the stories. It’s entertainment.”Correction: Feb. 20, 2015
An earlier version of this article misstated the name of an alcohol trade association. It is the Distilled Spirits Council of the United States, not the Distiller Spirits Council. Because of an editing error, the article also misstated the name of the bar where distillers gathered. It is the Jack Rose Dining Saloon, not the Jack Rose Dining Salon.
Before the New Year, APU Company’s workers performance was recognized by both the government and the company. Today, on December 28, APU Company’s Project director Mendbayar A. and Technical Maintenance and Service Unit Cooling Division Engineer Ganbold Ts. were awarded with the “Altan Gadas” medal, as well as Water and soft drinks factory employee Ulziimaam J., Brewery employee Tungalag B. and Purevdulam B., who were awarded Honorary Labor Medals respectively.
GREEN WEEK, organized internationally, or the “International Green Week”, was held in its 86th edition on January 17–26, 2020, in Berlin, Germany. This exhibition is organized within the industries of food and beverages, and farming and agriculture; this year there were 620 participants from 61 different countries, out of the total number of participants to be more than 1,800.
Mongolian National Chamber of Commerce and Industry has widely participated at the event representing Mongolia, whereas Wildberry Handelsgesellschaft MBH company, which distributes our products in Germany, has participated on behalf of APU JSC.
APU JSC’s brand products – Chinggis Khan, Soyombo, Eden, Velvet and Bolor – were introduced to the public at the exhibition. Since 2008, APU JSC has been distributing its products to the European Union member countries and has been working actively towards expanding its export market share through extensive marketing of its brand products.
In support of the Little Khulandai NGO’s initiative, Shunkhlai Group, APU JSC, and NTV television jointly organized “Smiling Hearts”, an event with the goal of gifting inspiration and hope to children. APU JSC Chairman of the BoD Batsaikhan P. and Head of the Little Khulandai NGO Munguntsetseg A. have opened the event with their speeches.
As a first surprise for the children, Singer Bold, a Mongolian state patron, delivered his performance, to which every child sang and danced; furthermore, instructor Misheel has shared her experience with the children to teach them invaluable life lessons. The event concluded with cartoon screening, which obviously was a hit, and gifting of presents. Within the scope of corporate social responsibility, Khan-Uul district 8th khoroo’s 400 children participated in the event.
Ambassador Extraordinary and Plenipotentiary of the United Kingdom of Great Britain and Northern Ireland to Mongolia His Excellency Philip Malone and the embassy officials visited APU Joint Stock Company to do a factory tour around vodka, beer, soft drink production facilities and to learn about its export operations. The embassy delegation was hosted by the Chairman of APU Mr. Batsaikhan, Chief Executive Officer Mr. Erdenebileg and other top management representatives. At the meeting, views were exchanged on possibilities of expanding opportunities for contributing to bilateral trade cooperation between the two countries, APU company’s plans, and export expansion opportunities.
Selection of a vendor for “Purchase or long-term lease of a warehouse and corresponding land, used for storage, transportation and distribution”
Purpose and contents of the tender:
APU JSC would like to purchase or lease (for long-term) a warehouse along with the corresponding land, within its logistics operations expansion project in Ulaanbaatar city’s western regions, namely Bayangol or Songinokhairkhan district area, therefore please send your proposals.
Tender requirement:
Must be located within Songinokhairkhan district’s 18, 19, 20, 21 khoroo or Bayangol district’s 20th khoroo territory;
Land and real estate must be owned by the bidder, and have a corresponding ownership certificate (should not have any conflict of rights to the property or land);
Warehouse building area should not be less than 8,000 sq.m and must be able to stock up 9,000 pallets of products;
Warehouse must be fully equipped with central heating, electricity (more than 800 kWatts), pure water & sewage system;
Building must have reinforced metal concrete frame structure; the interior and exterior design must be able to be customized accordingly. Establishment’s building materials must be built with fire-resistant materials, in accordance with warehouse building standards;
The net height of the warehouse building should not be less than 4 meters;
Outside area, which would be used as loading space, should not be less than 2,000 sq.m;
Warehouse entry and exit must have enough space to allow free flow of any traffic;
Provide building blueprints and sectional images with the accurate dimensions.
Tendering shall be held based on the Company’s Tender policy and other related documents.
Bidder must send the qualified documents to the address given below before January 24, 2020, 16:00 PM. Tender committee shall process the selection within 5 working days after the tender materials receipt deadline.
Interested parties may acquire bidding documents and other related information at the address below.
Name of the employee: E. Solongo /Head of the Legal Department/
Colorful, appealing, tasty, eco- friendly packaged “Sain” brand dairy products are being manufactured using innovative global technologies while complying with international standards. Extracted from Mongolian cow’s milk, this healthy and nutritious brand, complies with the international standard, thus depending on the type of the product it is rich in vitamins and minerals.